‘Vultures 1' debuts at Billboard 200

Kanye West, now Ye, and Ty Dolla $ign's Vultures 1 debuted No. 1 on Billboard 200, marking Ye's 11th and Ty's first top spot.

‘Vultures 1' debuts at Billboard 200
No. 1 on Billboard 200

Kanye West, now known as Ye, and Ty Dolla $ign have made a significant splash on the music scene with their joint project, *Vultures 1*, which has debuted at No. 1 on the Billboard 200 chart for the week dated February 24, 2024. This achievement marks Ye's 11th time at the top of this prestigious chart and represents Ty Dolla $ign's first No. 1, showcasing a significant milestone in both artists' careers. The album's success, with 148,000 equivalent album units earned in its first week, underscores the enduring appeal of Ye and the rising influence of Ty Dolla $ign within the music industry.

The Billboard 200 chart is a key barometer for the music industry, ranking the most popular albums in the U.S. based on multi-metric consumption, which includes physical sales, digital downloads, and streaming. The success of *Vultures 1* is particularly noteworthy given its release strategy, which initially focused on digital and streaming platforms, with physical versions on CD and vinyl set to follow. This approach, along with aggressive sale pricing and the inclusion of high-profile collaborators like Travis Scott, Playboi Carti, Chris Brown, and even Ye's daughter North, has clearly paid dividends.

*Vultures 1* is also significant as the first studio album for both Ye and Ty Dolla $ign released independently of the major label system, coming out on Ye's own label YZY. This move comes after Ye's public fallout with Adidas and Def Jam Recordings, following a series of controversial remarks. The album's journey to release was not without its challenges, including a change in distributors and the removal of a track over copyright infringement claims, yet it still managed to secure the top spot on the Billboard 200.

This album's debut ties Ye with Bruce Springsteen and Barbra Streisand for the number of No. 1 albums, placing him among the ranks of the most successful artists in Billboard history. It also continues his streak of debuting at No. 1 with each of his consecutive charting albums, a testament to his lasting impact on the music landscape.

For Ty Dolla $ign, *Vultures 1* represents a significant achievement, bringing him his first No. 1 and second top 10-charting effort on the Billboard 200. This success is a clear indicator of his growing prominence in the industry.

Meanwhile, Usher's *Coming Home* has debuted at No. 2 on the Billboard 200, marking his highest-charting album in over a decade. This achievement highlights Usher's continued relevance and staying power in the music industry, with the album earning 91,000 equivalent album units in its first week.

The success of *Vultures 1* and *Coming Home* on the Billboard 200 chart is a testament to the dynamic and evolving nature of the music industry, showcasing the power of collaboration, the impact of strategic release planning, and the enduring appeal of established artists like Ye, Ty Dolla $ign, and Usher.